Top 5 Smartphone Brands in India in 2024

India is a massive market for smartphone companies, offering vast opportunities for business growth. Many people in the country are still in the market for smartphones, making it a lucrative space for brands to compete. Among the players vying for attention, Samsung and Xiaomi stand out as dominant forces, firmly establishing themselves in the mid-range segment.

However, they face stiff competition from emerging contenders like Realme, Vivo, and OnePlus. Let’s delve deeper into the smartphone landscape of India in the first quarter of 2024, which can offer valuable insights into what the remainder of the year may hold.

The Top 5 Phone Brands in Q1 2024

Despite the passage of time, the top 5 smartphone brands in the first quarter of 2024 exhibit a remarkable consistency with the standings observed in the same period of the previous year. However, subtle shifts in rankings hint at evolving consumer preferences. Let’s explore the details:

Samsung – 34.67%

Samsung continues to reign supreme as the most sought-after smartphone brand in Q1 2024. The company’s unwavering popularity can be attributed to its extensive lineup catering to diverse consumer needs. From the budget-friendly Galaxy A series to the premium flagship S series, Samsung covers all bases. Notably, the launch of the latest Galaxy S24 series has generated significant buzz among consumers, underscoring Samsung’s enduring appeal.

Key launches from Samsung in Q1 2024 include:

• Samsung Galaxy S24, S24+, and S24 Ultra
• Samsung Galaxy A35 and Galaxy A55
• Samsung Galaxy A15 and Galaxy A25
• Samsung Galaxy F15

Xiaomi – 19.26%

Xiaomi maintains a strong foothold in the Indian smartphone market, buoyed by its reputation for offering feature-rich devices at competitive prices. The Redmi Note series remains a crowd favorite, embodying Xiaomi’s commitment to value and performance. Moreover, Xiaomi’s foray into the premium segment with the Xiaomi 14 series underscores its ambition to cater to diverse consumer segments.

Key launches from Xiaomi in Q1 2024 include:

• Redmi Note 13, Note 13 Pro, and Note 13 Pro+
• Xiaomi 14 and 14 Ultra
• Redmi A3

Vivo – 18.42%

Vivo’s ascent to the third position marks a notable shift in the smartphone landscape. The brand’s strategic product launches, including the X100 series and Vivo T3, have resonated well with consumers. Moreover, anticipation is building around Vivo’s rumored launch of the X Fold 3 foldable smartphone, signaling the brand’s intent to innovate and capture market share.

Key launches from Vivo in Q1 2024 include:

• Vivo V30 and V30 Pro
• Vivo X100 and X100 Pro
• Vivo T3

OnePlus – 17.44%

While OnePlus experiences a slight dip in rankings, the brand remains a formidable player in the Indian smartphone market. The success of its OnePlus 12 series underscores its ability to cater to discerning consumers seeking premium features at competitive prices. Additionally, the upcoming launch of the Nord CE 4 is poised to further bolster OnePlus’ position in the market.

Key launches from OnePlus in Q1 2024 include:

• OnePlus 12
• OnePlus 12R

Realme – 10.18%

Realme’s descent to the fifth position underscores the competitive nature of the smartphone market. However, the brand continues to innovate, offering consumers a diverse range of options across different price points. Notably, the introduction of the Realme 12 Pro series, featuring enhanced camera capabilities, highlights Realme’s commitment to delivering value-packed smartphones.

Key launches from Realme in Q1 2024 include:

• Realme 12 Pro and 12 Pro+
• Realme 12 and 12+
• Realme Narzo 70 Pro

In conclusion, the smartphone landscape in India remains dynamic, with brands vying for consumer attention through a combination of innovation, value, and marketing prowess. As we progress through the year, it will be fascinating to see how these trends evolve and shape the future of the Indian smartphone market.